Everyday Laundry

Yes. And in many cases, customers tell us it works even better.

Everyday Laundry is formulated with high-performance surfactants that do the real work of cleaning, even at low temperatures. It’s tough on everyday dirt, body oils and stains, while being gentler on fabrics than many traditional detergents.

Because the formula rinses cleanly, it avoids residue build-up that can make clothes feel dull or stiff over time. The result? Clothes that look brighter, feel softer and stay in better condition for longer.

And if you don’t love the results after your very first wash, we’ll refund you. No fuss.

Not at all. We’ve designed the system to be beautifully simple.

When your first box arrives:

1. Pour the concentrate into your refillable Bottle for Life
2. Top it up with tap water
3. Give it a gentle swirl

That’s it, your detergent is ready to use.

From then on, you use it just like any other liquid detergent. Your starter kit includes precision pourers to make measuring easy and drip-free, and the whole set-up takes less than a minute.

Customers tell us it feels intuitive from the very first wash.

No, when you break it down, it’s excellent value:
• 30p per wash for detergent
• 30p per wash for fabric conditioner

That’s in line with buying both separately from the supermarket. But with higher-quality ingredients, less waste, and a far more thoughtful system.

Plus, your first box is worth £89.95, and costs just £30, including:

• 2 refillable glass Bottles for Life with pourers (worth £50)
• 2 detergent concentrates
• 1 fabric conditioner concentrate

It’s a premium laundry upgrade, without the premium price.

We’ve designed Everyday Laundry so you never have to think about that.

Refills arrive automatically on the schedule you choose: every 1, 2 or 3 months. We’ll email you before anything is sent, so you can make changes if needed.

And if you ever realise you need a refill sooner, you can bring your next delivery forward at any time.

That’s absolutely fine, flexibility is built in.

Before each refill is sent, we’ll remind you it’s coming. If you’ve still got plenty left, you can pause, skip or move your delivery back with one click in your account.

Everyday Laundry is designed to fit around your needs.

Yes, and this is a reason many customers switch to Clothes Doctor.

We avoid microplastics, heavy residues and unnecessary additives that can linger on fabrics and irritate skin. Instead, we use a carefully balanced formula with premium essential oils for fragrance, rather than plastic-based scent encapsulates.

While everyone’s skin is different, we regularly hear from customers who say Everyday Laundry is the first detergent they’ve been able to use comfortably.

Everyday Laundry is designed to reduce waste without compromising performance.

Traditional detergents are mostly water, packaged in large single-use plastic bottles. We do things differently.

Our formulas are concentrated and arrive in small, lightweight aluminium refill packs. You dilute them at home in refillable glass bottles designed to last for years.

This system reduces plastic use by up to 90% compared to buying new plastic bottles each time. And it cuts down on transport weight and packaging waste too.

We also avoid microplastics and unnecessary fillers, and use carefully selected ingredients that clean effectively while being kinder to fabrics, skin and the environment.

It’s not about being perfect, it’s about making a better choice every day that genuinely adds up over time.

No, in fact, it can help keep it in better condition.

Because Everyday Laundry rinses cleanly and doesn’t rely on artificial thickeners, it reduces residue build-up inside your machine. That means a fresher drum, fewer lingering odours, and less chance of detergent build-up over time.

It’s gentle on your clothes, and kind to your machine too.

We agree, and that’s exactly why we built Everyday Laundry differently.

This isn’t a compromise between performance and sustainability. It’s a modern formula designed to do both.

We use:
• High-performance surfactants for effective cleaning
• No artificial thickeners or fillers
• No microplastics or fragrance encapsulates
• Concentrates and refills to dramatically reduce waste

The result is laundry care that works brilliantly, smells beautiful, and leaves your clothes, and conscience, feeling lighter.