Laundry, but make it considered
Most of us wash our clothes far more often than we need to. Over time, that does more harm than good, wearing fibres down, dulling fabrics and quietly shortening the life of the clothes we love.
At Clothes Doctor, we believe clothing care should help clothes last longer, not age faster. And that caring for what you already own can feel calm, rewarding, even luxurious.
Why Clothes Doctor began
In 2017, our founder Lulu left her City job with a simple but powerful idea:
what if laundry products were designed to care for clothes, not just clean them?
She saw first-hand how modern laundry routines, harsh detergents, overwashing, quick fixes, were contributing to unnecessary waste and a constant cycle of replacing clothes too soon.
Clothes Doctor was created to offer an alternative.
Inspired by nature. Grounded in science.
Our products are inspired by the natural properties of fibres like cotton, wool and cashmere, and developed using active, effective ingredients and essential oils chosen for their real-world performance.
Every formula is designed to:
- Clean gently without stripping fibres
- Refresh between wears so you can wash less
- Protect clothes from damage and moths
- Help clothes keep their shape, colour and feel
Because proper care isn’t about doing more, it’s about doing the right things
From one product to a care system
Our first product launched in 2020 from our factory in Hertfordshire. It was the result of years of research, testing and refinement.
One product became a small range. That range became a system, designed to wash, refresh, protect and care for clothes at every stage of their life.
Today, Clothes Doctor products are trusted by hundreds of thousands of customers who share our belief in cherishing the things they own.
Our philosophy
Wash less. Care better. Keep clothes longer.
That’s the principle behind everything we make.
We don’t believe in quick fixes, overpowering scents or one-size-fits-all solutions. We believe in thoughtful routines that work with your clothes, and fit into your life.
Watch our Founder's story below...
