OUR GOAL IS TO CHANGE MINDSETS AND TIME HORIZONS, 

AND HELP DRIVE THE MOVEMENT TOWARDS REDUCING FASHION POLLUTION AND WASTE.

OUR GOAL IS TO CHANGE MINDSETS AND TIME HORIZONS, AND HELP DRIVE THE MOVEMENT TOWARDS REDUCING FASHION POLLUTION AND WASTE.

WHO WE ARE

Clothes Doctor was founded by Lulu O’Connor in 2017. We are a platform to help people extend the life of their clothes by repairing, altering, restoring and caring for their wardrobe, the way our parents and grandparents did. 


Our belief is that, due to the rise of fast fashion, consumers across the Western World have lost touch with these important skills. There is so little information available on the possibilities for repairing garments, and care labels often default to ‘dry clean only’ as a catch-all for how to clean silk, cashmere, wool and many other fabrics. 


With our products, services and advice, we help people reconnect with their clothing and love their wardrobe again.

WHAT IS OUR PURPOSE? 

We believe that every new garment should be a friend for life, not a one hit wonder; so we’re here to bring back the thrill of giving new life to your clothes!

We are constantly striving for more conscious consumption habits to prevent more clothing from ending up in landfill. By extending the life of your clothes by 9 months, you can reduce their carbon, water, and landfill by up to 30%, so our goal is to change mindsets and time horizons, and help drive the movement towards reducing fashion pollution and waste. 

WHAT'S OUR PURPOSE


We believe that every new garment should be a friend for life, not a one hit wonder; so we’re here to bring back the thrill of giving new life to your clothes.


By extending the life of your clothes by 9 months, you can reduce their carbon, water, and landfill footprint by up to 30%. 


With our wonderful team of skilled seamstresses, and our range of plant derived, plastic free and beautifully fragranced clothing care products, we give you the tools you need to join the revolution and embrace a more sustainable wardrobe.  


OUR (SHORT) HISTORY


Jul 2017 – Clothes Doctor founded providing services

Nov 2017 – Won The Good Web Guide award for our website

Jul 2018 – Started marketing our services for the first time

Dec 2018 – Successful Crowdfunding raising £242,000 (target £200,000)

Jan 2019 – Opened our drop-off point in Farringdon, London

May 2019 – Clothes Doctor launched clothing care product range

Sep 2019 – Went on Dragons Den!!

Nov 2019 – Launched our product range in Harrods

Dec 2019 – Launched our International business

Mar 2020 – Closed our drop-off point due to Covid-19

Apr 2020 – Launched our At-Home Mending Tutorial Series

Jul 2020 - Launched our partnership with John Smedley Knitwear

Our eco-friendly clothing care products were consciously designed and created, with plastic-free materials and natural ingredients,  to help restore your garments to their original glory. Browse our range of specialist detergents, combs, brushes and natural moth repellents. Save on your dry cleaning bill and enjoy a more sustainable wardrobe.

Our eco-friendly clothing care products were specially made to prolong the life of your garments. With natural, plant derived ingredients and invigorating fragrances, our luxury laundry products are a key part of any clothing maintenance routine. Designed and sourced sustainably with longevity in mind, our products help to reduce fashion pollution and waste. 

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