OUR GOAL IS TO CHANGE MINDSETS AND TIME HORIZONS, AND HELP DRIVE THE MOVEMENT TOWARDS REDUCING FASHION POLLUTION AND WASTE.
WHO WE ARE
Clothes Doctor is the home of sustainable clothing care. Founded by Lulu O’Connor in 2017, we are a brand to help people extend the life of their clothes by cleaning, protecting, repairing and altering, the way our parents and grandparents did.
Our belief is that, due to the rise of fast fashion, consumers across the Western World have lost touch with these important skills. There is so little information available on the possibilities for repairing garments, and care labels often default to ‘dry clean only’ as a catch-all for how to clean silk, cashmere, wool and many other fabrics.
With our products, services and advice, we help people reconnect with their clothing and love their wardrobe again.
WHAT IS OUR PURPOSE?
WHAT'S OUR PURPOSE
We believe that every new garment should be a friend for life, not a one hit wonder; so we’re here to bring back the pleasure of giving new life to your clothes.
By extending the life of your clothes by 9 months, you can reduce their carbon, water, and landfill footprint by up to 30%.
With our fabulous team of seamstresses, our eco friendly detergents, and plastic free clothing care products, we give you the tools you need to join the slow fashion revolution.
ABOUT OUR PRODUCTS
ALUMINIUM: tHE MOST SUSTAINABLE LIQUID CONTAINEr
Aluminium is infinitely recyclable in a closed loop system. 75% of all aluminium ever made is still in use today, however, only 9% of all plastic ever made has ever been recycled.
Aluminium is super lightweight. A 500ml empty bottle of one of our detergents weights only 25g, compared to 47g for an empty 500ml plastic bottle. Therefore, it's easier to transport and has a much lower carbon footprint.
Aluminium recycling is the most widespread globally, so pop it in your recycling bin, or, send the bottles back to us and we can use them again.
OUR PRODUCTS ARE SUPER CONCENTRATED
Our detergents are highly concentrated, and provide a supercharged clean with much less product than other leading brands. For your average laundry load, you only need 16ml of Clothes Doctor detergent, compared to a hefty 37ml of another popular brand. Per 500ml bottle, our detergents provide up to 32 washes while 500ml of another leading brand only offers 14 washes.
"The magic of these products is that you only need a small amount. They really last." - Collette
"The small amount of product needed makes it last a really long time." - Pauline
What we don't do
We don't use laundry pods, in favour of liquid detergent in a bottle, because the plastic-y coating of pods can often clog up your washing machine filter. The outside wrapping of a most laundry pods are made of polyvinylalcohol (PVA), a water soluble plastic compound, but they don't always dissolve properly, often leaving sticky globs of plastic on the inside of your drum. That's why we prefer bottles!
We want to keep laundry day hassle free, so we don't use just-add-water laundry concentrates, who's got the time for that?!
And, as always, we don't test our products on animals and we don't use palm oil; our detergents are completely cruelty-free and vegan.
WHy no refills (yet)
A sustainable liquid refill container that isn't made of plastic doesn't yet exist, so we're sticking to our aluminium bottles - our aluminium bottle is actually more eco-friendly than current refill options.
This does mean that we currently don't offer detergent refills, but we're working on it.
Join us on our journey towards sustainability, and make sure you recycle your Clothes Doctor detergent bottles when they're finished. Alternatively, you can post your used bottles back to us, and we'll make sure they're used again.