Love your clothes for longer

Thoughtful care for everyday washing, refreshing between wears and protecting knitwear, designed to work together

Excellent 4.9 | 100,000+ Customers

  • Seasonal Scent & Protect

    Best for:

    ✔ Wool, cashmere & delicates

    ✔ Clothes you don’t wash every week

    ✔ Wardrobe storage & moth protection

    Includes:

    • Specialist knitwear detergent

    • Natural moth protection

    • Seasonal scents

    • Wardrobe & drawer care

    Think of it as:

    Protection + care for the clothes you treasure

    Get Seasonal Scent & Protect Box 
  • Everyday Laundry

    Best for:
    ✔ Cotton, linen, shirts & bedding
    ✔ Clothes you wash regularly
    ✔ Low-waste everyday laundry

    Includes:
    • Detergent + conditioner concentrates
    • Refillable glass bottles
    • Essential-oil fragrance
    • Flexible refills

    Think of it as:
    Effortless care for the clothes you wear most

    Get Everyday Laundry 

Wash less. Care better. Keep clothes longer.

Most clothes don’t need washing as often as we’re led to believe, especially in winter. Overwashing wears fabrics down, shortens their life and makes laundry harder than it needs to be.

We design clothing care that helps you wash only when necessary, refresh between wears and protect the clothes you love. So your wardrobe lasts longer and always feels cared for.

OUR STORY
  • Wash

    Gentle everyday and specialist detergents designed to clean effectively without stripping fibres

    Detergents & Fabric Care 
  • Refresh

    Clothing sprays and knitwear mists to refresh between wears, so you can wash less, and your clothes last longer

    Clothing Sprays 
  • Protect

    Natural moth protection and wardrobe care to safeguard your precious clothes while they’re stored

    Moth Protection 

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