Help Us Choose the Next Everyday Laundry Scent

Beautiful laundry begins with beautiful fragrance, and we’d love your help choosing the next one.

Our Basil & Mandarin Leaf scent has become a customer favourite for its fresh, natural brightness. Now, as we develop a new Everyday Laundry fragrance, we’re inviting our community to guide the direction.

Tell us the scent you’d most love to wash with, and we’ll send you the winning choice straight to your inbox, along with gentle laundry tips and our welcome offer for new customers.

The Scents We're Considering

Which fragrance should we create next?

Choose the scent that you’d love the most

Seagrass & Vetiver

Clean, airy and wonderfully calm, like fresh linens dried outside on a warm, coastal morning

Light • Crisp • Relaxing

Rosemary & Geranium Leaf

Green, herbal and naturally refreshing, uplifting without feeling floral
Bright • Botanical • Invigorating

Jasmine & Cherry Blossom

Soft, graceful and quietly romantic, a spring-bloom fragrance that feels serene, airy and beautifully uplifting
Floral • Delicate • Calming

Lime & Honeysuckle

Bright yet gentle, a clean lime opening wrapped in the soft sweetness of honeysuckle, like laundry dried on a warm summer day

Bright • Soft • Joyful

Cast Your Vote

To vote for your scent choice, simply enter your details below. We’ll let you know the winning fragrance, and you’ll receive our welcome offer for your first Everyday Laundry Box.

What Happens Next?

After you vote:

💛 We’ll announce the winning scent by email
💛 You’ll receive your welcome offer for Everyday Laundry
💛 You’ll get simple, expert tips to elevate your laundry routine
💛 You’ll be the first to hear when the new fragrance is ready

Our customers tell us Everyday Laundry has transformed their routine because it’s:

✔ Naturally scented with essential oils
✔ Low waste, with refillable glass bottles and lightweight refills
✔ Beautifully effective, even at low temperatures
✔ Microplastic-free, kinder on skin and planet
✔ Great value, only 30p per product per wash

If you’ve ever wanted your laundry to feel a little more calming, a little more luxurious, this is where it begins.

Try Everyday Laundry