Laundry, redesigned from the ground up

For years, people have come to Clothes Doctor to help their clothes last longer, from caring for knitwear to protecting treasured pieces.

When Lulu, our founder, created Everyday Laundry, she applied that same thinking to the clothes you wear most.

Every element is chosen to:

  • clean effectively
  • protect fibres
  • rinse away cleanly
  • smell beautiful, naturally
  • reduce plastic by 90%

Nothing extra. Nothing unnecessary. Just thoughtful design, applied to everyday washing.

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How Everyday Laundry Works

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    Refillable bottles

    Your first box includes refillable glass bottles you keep for life. Add the concentrate, top up with water, swirl gently.

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    Small, but mighty

    The formulas are concentrated, so a small amount goes a long way. Each detergent & conditioner refill pack is enough for 50 washes.

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    Wash cooler

    Powerful cleaning, designed to work beautifully at 20-30°C, saving energy as well as using 90% less plastic.

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    Natural scents

    Natural essential oil scents leave your clothes feeling clean and smelling fresh. Our lightweight formulas rinse cleanly without residue.
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What makes Everyday Laundry different

  • Essential-oil fragrance for a natural scent
  • No microplastics
  • No artificial thickeners
  • 90% less plastic
  • Concentrated and clean-rinsing
  • Vegan and cruelty-free
  • Made in the UK
  • A refill system, designed to last

Everything works together to care for your clothes, cleanly, effectively and with less waste

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A few things customers often ask

Yes, it’s designed for real life: cotton, denim, shirts, bedding and more

Each refill pack is enough for about 50 washes

It costs around 30p each per wash for detergent & conditioner, comparable to supermarket prices, with far less waste

No, we've designed it for performance as well as responsibility

Your Starter Box

Your first Everyday Laundry Box includes:

  • 2 x refillable glass bottles & measuring cup (worth £50)
  • 2 x detergent concentrates (25 washes each)
  • 1 x fabric conditioner concentrate (50 washes)
  • 50 washes - 30p each per wash for detergent & conditioner

Up to 90% less plastic than conventional laundry products

Try Everyday Laundry

Thousands of happy customers have upgraded their laundry routine

  • ★★★★★

    Very effective, environment friendly and a lovely scent. Highly recommended - Krista

  • ★★★★★

    Lovely products and scent, washed with the liquid detergent today brilliant - Liz

  • ★★★★★

    Detergent and fabric conditioner washes really well and the scent is subtle but natural - Donna

  • ★★★★★

    Love Clothes Doctor. Scents are fabulous. Eco friendly, luxe and amazing value - Christine

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Detergent and fabric conditioner on a counter with flowers and a basket in the background
Set of cleaning products including bottles and concentrates on a kitchen counter.
Step-by-step guide on how to use a cleaning concentrate bottle with water.
Bottle of 'Clothes Doctor' laundry solution with a dropper on a neutral background

Everyday Laundry

Your effortless way to keep clothes fresh, soft, and beautifully scented

3-6 washes per week
6+ washes per week

Add stain remover for £15

30-day money back guarantee

Up to 90% less plastic

Beautiful essential oils

Basil & Mandarin scent

Trusted by 100,000+ customers

Free delivery on every box

Everyday Laundry, care without compromise