Limited Time £56 off

This will change the way you feel about laundry

Powerful cleaning

Specially formulated liquid detergent that lifts stains whilst protecting colours, even in cold water

Stunning scents

Natural, fresh scents, made in the UK using real essential oils

No more plastic bottles

Reduce your household waste and style your surfaces with our elegant glass bottles

Everyday Laundry protects fabrics, skin, and planet in 3 simple steps

Pour with purpose

Pour your concentrate into the bottle for life

Fill to the neck

Add tap water, filling the bottle to the neck

A little swirl

Give it a little swirl, pop the pourer in and you're ready to go.

Look forward to laundry day

Hear from our founder, Lulu.

Each laundry cycle washes a little more life out of our clothes (and us). Inspired by nature, but rooted in science; our expertly formulated products feature unique blends of essential oils to provide exceptional care and beautiful fragrances.

These are natural remedies that will rejuvenate your clothes and transform this everyday routine into a daily beauty ritual.  This is wellness for your wardrobe.

  • It’s like aromatherapy via laundry!

    I absolutely love the scent of the Basil Mandarin fabric conditioner, so much so that I use it only on my clothes …. the rest of the family get store bought fabric softener….. the Basil mandarin is only for me! It’s like aromatherapy via laundry!

    - Claire

  • Lovely products and scent

    Lovely products and scent, washed with the liquid detergent today brilliant.

    - Liz Baker

  • It is so popular in our house

    Mandarin and Basil detergent and fabric conditioner washes really well and the scent is subtle but natural .It is so popular in our house that I have bought some more to gift to my son and his partner as a New House present when they move out next week.

    - Donna Elkin

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Protective scents, made with the finest natural ingredients

Featured scents include...

Basil

Mandarin Leaf

Cardamon Oil

Eucalyptus

Born in Cornwall

Our brand was born in rural Cornwall. All of our detergents and clothing sprays are lovingly made in the UK.

We really are different

Real essential oils, locally made

Effective natural ingredients

Beautifully scented

Safe for everyday use, children & pets

No toxic chemicals

Frequently asked questions

Absolutely. Everyday Laundry Concentrate deliverspowerful cleaning in every wash, even at low temperatures. It’s tough on grease and oily stains, yet gentle on fabrics - proven to match (and often outperform) supermarket brands. And if you don’t love your laundry after the very first wash, you get your money back.

How do I use a concentrate? Will it be complicated?

Not at all. We’ve designed the system to be foolproof:

  1. Pour the concentrate into your Bottle for Life.
  2. Top up with water once.
  3. Use as you would any normal detergent. Your starter kit includes precise pourers to make measuring effortless. It takes less than a minute to set up.

No, in fact it’s aligned with other premium supermarket detergent pricing when you break it down:
👉 Just 30p per wash for detergent + 30p for fabric conditioner. The same as buying both separately at the supermarket - but eco, refillable, and designed to look beautiful in your home.
Plus, your first box is worth £86:

  • 3 × Concentrates (£36)
  • 2 × Glass Bottles for Life (£40)
  • 2 × Easy-Pour Attachments (£10) All for £30 with free shipping.

We’ve solved that. Refills are delivered on your schedule, every one, two or three months. You’ll get a reminder half way through to check if you’re running low, and another before shipping, and you canpause, edit, change your frequency or cancel anytime.

No problem - we’ve made it flexible. You’ll always get a reminder before your next refill is sent. If you’ve still got plenty left, you can pause, skip, or push back your delivery with one click. We’ll fit around your laundry habits, not the other way around.

No - in fact, it helps keep your machine fresher. Everyday Laundry Concentrate is machine-friendly, preventing residue build-up and keeping your drum clean and healthy.

Unlike many eco options, our formula combines lab-developed cleaning power with real essential oils. That means you get both: tough stain removal and long-lasting fragrance - without harsh chemicals or plastic waste.