OUR GOAL IS TO CHANGE MINDSETS AND TIME HORIZONS,
AND HELP DRIVE THE MOVEMENT TOWARDS REDUCING FASHION POLLUTION AND WASTE.
WHAT IS OUR PURPOSE?
We believe that every new garment should be a friend for life, not a one hit wonder; so we’re here to bring back the thrill of giving new life to your clothes!
We are constantly striving for more conscious consumption habits to prevent more clothing from ending up in landfill. By extending the life of your clothes by 9 months, you can reduce their carbon, water, and landfill by up to 30%, so our goal is to change mindsets and time horizons, and help drive the movement towards reducing fashion pollution and waste.
With the rise of fast fashion the desire to buy more and new clothes began to consume. But we aim to empower you to take care of your wardrobe, so we've altered the concept “fast” fashion to bring you the first UK digital one stop shop for clothing care! Just a few simple clicks, and you can easily restyle an old favourite, extend the life of your clothes and make laundry day the ultimate cleaning experience.
With our wonderful team of skilled seamstresses, and our range of plant derived, plastic-free and invigorating-fragranced clothing care products, we give you the tools you need to join the revolution and embrace a more sustainable wardrobe.
Our eco-friendly clothing care products were specially made to prolong the life of your garments. With natural, plant derived ingredients and invigorating fragrances, our luxury laundry products are a key part of any clothing maintenance routine. Designed and sourced sustainably with longevity in mind, our products help to reduce fashion pollution and waste.