For years, Clothes Doctor has been the place people come when they want their wardrobes to last. We design clothing care that helps you wash only when necessary, refresh between wears and protect the clothes you love. We help your clothes last longer and always feel cared for.

And something we hear time and time again is:

“Why can’t everyday laundry products be this thoughtful?”

Why can’t the detergent you use every week be as carefully designed as the products for your delicates?
Why can’t it be effective and kind to delicate fabrics?
Why can’t it smell beautiful without that tell-tale synthetic scent?

So we built it.
From the ground up.
Using everything we know about fibres, fabrics, and how real people wear and care for their clothes.

Introducing Everyday Laundry - our modern, high-performance detergent + fabric conditioner refill system, created to care for the clothes you reach for most.

A Scent Designed to Make Washing a Joy

Our first fragrance, Basil & Mandarin Leaf, feels like opening the windows on the first warm day of the year.

Fresh.
Crisp.
Clean in a way that feels natural, not perfumed.

If you could bottle the feeling of summer laundry dried in the sunshine - this would be it.

The early feedback says it all:

“It smells like summer in a bottle.”
“Light, fresh, and uplifting - finally a laundry scent that isn’t overpowering.”
“My whole hallway smells subtly incredible.”

Basil & Mandarin Leaf is already a favourite and we’ll keep developing more scents to bring some excitement to your laundry day. You can even vote for the scent you’d like to see next.

Laundry, Reimagined: Built Only With The Best Ingredients, That Serve a Purpose

Instead of copying supermarket formulas, we rebuilt laundry with a scientist’s precision and a fabric expert’s heart.

Every ingredient in Everyday Laundry has a clear purpose:
✨ Clean effectively
✨ Protect fibres
✨ Biodegrade responsibly
✨ Support skin sensitivity
✨ Reduce waste
✨ Smell beautiful

Nothing more.
Nothing unnecessary.

What Makes Everyday Laundry Different

This is where the magic happens.

1. No Artificial Thickening Agents

Our detergent is intentionally lighter and thinner than typical UK formulas.
Why? Because big-brand detergents often use synthetic thickening agents to create a gloopy, syrupy feel that doesn’t improve cleaning power.

We removed them entirely.
What you’re left with is a more active, quicker-rinsing, residue-free formula that focuses on performance, not texture tricks.

Customers often say once they learn this, they prefer the feel.

2. No Microplastics or Artificial Encapsulates

Most fabric conditioners are packed with fragrance encapsulates - microscopic plastic beads that cling to clothes, break down during wear, and move into waterways.

Our Everyday Fabric Conditioner contains:

• No microplastics
  
• No artificial encapsulates
• No plastic residues left on skin or fabrics
  

Just beautifully soft and scented clothes, the way nature intended.

3. Real Essential Oils in a Balanced, Elevated Scent

Our fragrance blends incorporate real essential oils for depth, freshness, and natural lift - paired with complementary aroma notes for longevity.

4. Up to 90% Less Plastic Through a True Refill System

This isn’t a reduced-plastic bottle.
It’s a complete refill ecosystem.

Your first Everyday Laundry box includes:

• 2 Refillable Glass Bottles-for-life (1 each for  Detergent + Conditioner)
• 2 Precision Pourers
  
• 2 Everyday Laundry Detergent Concentrates (In aluminium with an easy-to-recycle* PET lid, each bottle contains 25 washes)
  
• 1 Everyday Fabric Conditioner Concentrate (50 washes)
  

That’s 50 washes in your first box - with up to 90% less plastic than supermarket laundry products. That works out to 30p per wash each for detergent and conditioner.

Next time, you simply receive lightweight concentrates again.
Your bottles stay with you for life.

A cleaner home and a cleaner planet.

*the best way to make plastic easy to recycle is to avoid dyes, coatings or effects which contaminate them. You’ll see our lids are therefore totally neutral.

5. High-Performance Cleaning Without Harsh Trade-Offs

This is not “gentler but weaker”.

The Everyday Laundry Detergent uses:

• High-performance surfactants
  
• Low-temperature optimisation
  
• A precise pH balance for effective stain removal
  

It’s built to remove real-life stains from cotton, denim, shirts, school uniforms, bedsheets, and more - while helping maintain the quality of your fabrics over time.

6. Luxury Liquid at a Supermarket Price

You’ll pay 30p per wash for detergent and 30p for conditioner, similar to supermarket laundry products, but packed with high quality ingredients and with far less plastic, far less waste, and zero heavy bottles to carry home.

7. And a Quick Word on What We’re Not

We’re not the kind of eco brand that swaps performance for ‘purity’.

We don’t claim to be chemical-free - because effective laundry requires good chemistry.

We simply choose cleaner, smarter, more fabric-friendly and higher quality ingredients instead of fillers or unnecessary synthetics.

How to Use Everyday Laundry

Before Your First Use

1. Pour one full detergent concentrate into its glass bottle.
   
2. Fill the rest of the bottle with cold water and close with lid or pourer
   
3. Swirl well to activate.
   

Do the same for the fabric conditioner concentrate.

Your bottles are designed to be yours for life - simply refill each time.

Machine Washing

1. Gently swirl your detergent before using, because we don’t use artificial thickeners, the formula may settle slightly

Detergent dosage :

• Standard wash: 15ml
• Deeper clean: 30ml
• Heavy-duty or hard water: 50ml

Fabric Conditioner dosage:

• Small load: 10ml
• Large load: 20ml

Using the right amount helps clothes rinse cleanly, stay softer, and keeps your machine healthier too

2. Wash at 30°C for best results and to help fabrics last longer

3. Remove clothes from the machine promptly to help them smell fresh

Laundry, Reimagined Starts Here

With thoughtful ingredients.
With real fragrance.
With 90% less plastic.
With performance that makes your everyday clothes look and feel their best.

It’s time your everyday wash felt as elevated as the rest of your wardrobe care.

Try Everyday Laundry now