Excellent 4.8 | 100,000+ Customers

Everything mainstream detergent isn't. Everything your laundry should be.

High-performance detergent and fabric conditioner, for clean, soft, beautifully scented clothes, without artificial thickeners, dyes or microplastics

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Thousands have already made the switch

0%

say it cleans their clothes well

0%

say their clothes stay looking good wash after wash

0%

say the scent smells natural

Source: Everyday Laundry customer survey, August 2026

The mainstream detergent illusion

What makes Everyday Laundry different

Thick liquid. Bright colour. Synthetic scent. Huge plastic bottle. Mainstream detergent has made us think we need these things. None of them makes clothes cleaner.
Mainstream Brands Clothes Doctor's Everyday Laundry
Gloopy artificial thickeners No added thickeners, just powerful cleaning
Artificial dyes and colours Nothing added, only the natural colour of the ingredients
Microplastic capsules & synthetic fragrance No microplastics, essential oil scents
Bulky plastic bottles Refillable glass bottles, concentrates & 90% less plastic
50 washes · £30 · Free UK delivery · Money-back guarantee
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Customers love Everyday Laundry

NOTHING UNNECESSARY. JUST POWERFUL CLEANING.

We redesigned laundry to clean without compromise

Everyday Laundry uses high-performance surfactants to lift dirt and oils, designed to work effectively at 20°C and 30°C. It cleans the clothes, bedding and towels you wash every week while helping to preserve softness, shape and finish.

It may look less dramatic in the measuring cup. That is because we haven't thickened it, coloured it or added anything you don't need.

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A SMALL BRITISH BUSINESS TAKING ON BIG DETERGENT

Big brands make detergent. We care for clothes.

For years, Clothes Doctor has helped people care for the clothes they love. Customers kept asking why the products they used for their weekly wash couldn’t be as thoughtful as the ones they chose for wool, silk and cashmere.

So I created Everyday Laundry from the ground up, here in Britain, using everything we know about fibres, fabrics and what repeated washing does to them.

Every ingredient has a purpose: to clean effectively, care for fibres, rinse cleanly, reduce waste and make laundry smell beautiful. Nothing more. Nothing unnecessary.

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LIMITED EDITION SEASONAL SCENTS

Try Honeysuckle & Lime

Fresh, warm and luxurious. Everyday Laundry is fragranced with essential oils for a natural, high-quality scent, without that synthetic detergent smell.

As new limited-edition scents arrive with the seasons, you’ll be the first to try them in your future refills. Or you can choose to stay with the scent you love.

★★★★★ “Addictive, incredible scent and leaves the fabrics so soft” - Emer

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Stop buying big plastic bottles filled with water

Other liquid detergents are mostly water. Everyday Laundry sends you everything you need as a concentrate. You add tap water at home and reuse the glass bottles every time. The result is less weight, less cupboard clutter and 90% less plastic.

★★★★★  “I really like the fact that they come as refills for beautiful glass containers, so I can avoid using more and more plastic.” - Alicia

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50 washes · £30 · Free UK delivery · Money-back guarantee

  • Powerful cleaning

    ★★★★★
    “The detergent cleans well, the scent is fantastic, the conditioner smells absolutely divine. Definitely worth the money. Now love wash days.”
    Catherine

  • A natural, beautiful scent

    ★★★★★
    “The most beautiful scented wash ever. I used it on most of my wash loads but especially for bedding and towels. They are clean, soft and heavenly scented. I won’t use anything else now.”
    Helen

  • Leaves clothes soft & fresh

    ★★★★★
    "I love how I only need a small quantity of the product to get great results; clothes come out of the washing machine feeling and looking clean, fresh and soft. I am totally addicted to this scent.”
    Patricia

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SATISFACTION GUARANTEED

Try it for yourself

Use Everyday Laundry for 60 days. Wash your clothes, bedding and towels. See how it cleans, how it feels, and how the limited-edition scent smells in your home.

If it isn’t right for you, we’ll refund you. 

After 60 days, your refills continue at £30 every 2 months. We’ll email you before anything is sent, and you can pause, skip or stop anytime.

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Frequently asked questions

After 60 days, your refills continue at £30 every 2 months. We’ll email before anything is sent, and you can pause, skip or stop anytime. 

If you need your refills sooner, you can bring them forward at any time in your account.

Your next refill box includes 2 detergent concentrates and 1 fabric conditioner concentrate. If you need more or less of either, you can switch to detergent-only or conditioner-only refills at any time.

You’ll receive 2 refillable glass bottles, a measuring cup, 2 detergent concentrates and 1 fabric conditioner concentrate, enough for 50 washes, with free delivery.

Yes. Everyday Laundry uses high-performance surfactants and is designed to clean effectively at 20°C and 30°C. We asked our customers and 94% said it cleans their clothes well and 97% said their clothes come out looking clean.

Yes. Everyday Laundry is designed for the clothes and linens you wash most often, including whites, colours, cottons, shirts, bedding and towels. For wool, cashmere, silk and delicate knitwear, we recommend our Knitwear & Delicates Detergent.

You'll start with limited-edition Honeysuckle & Lime: fresh, warm and luxurious, fragranced with essential oils for a natural, high-quality scent rather than a synthetic detergent smell. Try the scent in our Laundry Mist

Many customers choose Everyday Laundry because it feels gentler on both clothes and skin.

We avoid microplastics, heavy residues and unnecessary fillers that can cling to fabrics after washing. Instead, the formula is designed to rinse cleanly, with fragrance from carefully selected essential oils rather than microplastic fragrance capsules.

As with any fragranced product, everyone’s skin is different, but we regularly hear from customers who find Everyday Laundry comfortable to use.

Your Starter Box includes both so you can try the complete system.

Your next refill box will be 2 detergent concentrates + 1 conditioner concentrate unless you choose otherwise. If you need more or less of either, you can switch to detergent-only or conditioner-only refills at any time in your account.

Yes. You can change your delivery frequency, pause, skip, stop or bring refills forward at any time in your account. We’ll always email you before your next box is sent.

Try Everyday Laundry for 60 days. If it isn’t right for you, email support@clothes-doctor.com and tell us what didn’t work for you. We’ll send you the return details and refund you in full.

Everything mainstream detergent isn’t. Everything your laundry should be.

Become one of thousands of customers who have already switched to cleaner, softer, beautifully scented laundry, with 90% less plastic and nothing unnecessary.

Your £30 Starter Box includes refillable glass bottles and detergent & conditioner concentrates for 50 washes, with free UK delivery.

Try it for 60 days. If you don’t love it, we’ll refund you.

Next refills after 60 days · £30 every 2 months · Pause, skip or stop anytime