TALKING SUSTAINABILITY WITH REFINERY29
Refinery29 catch up with Clothes Doctor founder Lulu. We have all purchased garments that for one reason or another, have not been worn and left to gather dust!
This article goes over exactly what to do with those items that you bought, but never wore.
Whether we are buying clothes, accessories, cosmetics or otherwise, we cannot get away from the fact that in the age of consumerism we buy more than we need of...well, pretty much everything. In this article, Refinery29 fashion journalist Sirena Bergman discusses exactly what to do with all of that stuff that you have bought but neglect to wear.
Where better to start than by sending your garments to Clothes Doctor to rework. After all, we are the queens of rework, repair and rewear you know! You can find a snippet as well as a full link to the article post.
Lulu O’Connor recognised this problem when she was working in the City and regularly replacing garments with newer versions:
Lulu: Shopping is made so easy for us now. There is no cooling off period – you can literally see something you like on Instagram, click a button and you’ve bought it. It’s so cheap that we attach no value to our clothes, so we think nothing of throwing them away.
*To combat this issue, Lulu quit her career in finance to found Clothes Doctor, a company that makes it as easy to repair and alter clothes you already have as it is to buy new. *
Lulu: We need to move away from the mentality that clothes are disposable. It’s okay to spend more on repairing the same item over and over again than you did on the item in the first place if it means you’re wearing something you love and not contributing more waste.
Read the full article on Refinery29 right here.