Did you know that for an average shirt over a year, 80% of the emissions produced during the ‘in-use’ stage of its life cycle come from washing and tumble drying?
As quoted by our brand ambassador, Orsola de Castro - "The most sustainable garment is the one already in your wardrobe". It is important that we care for our clothes and avoid buying items we don’t really need, so that between us we can help drive the movement towards reducing fashion pollution and waste.
We can be more sustainable without sacrificing our clothes with some simple changes. By hand washing instead of dry cleaning (where you can), and using eco-friendly locally sourced products you can go a long way to detoxing your wardrobe and extending the life of garments.
Just follow our simple tips to make your laundry routine more eco-friendly:
1. Gentle hand wash
Choosing to hand wash your garments rather than sending them to the dry cleaners can do wonders to keep them looking their best. A quick, gentle hand wash with one of our Eco Wash Detergents will naturally clean your clothes and nourish its fibres. Be sure to test any product on a hidden part of fabric and avoid washing garments with any decorative beading, sequins, tailoring, or padding. You can follow our guides on how to hand wash silk and wool at home.
2. Use plant based detergents
Our Eco Wash detergents are vegan, made with plant-based ingredients to leave your clothes wonderfully refreshed, and help you save your clothes while you save the planet.
3. Wash less, wash better
According to Fashion Revolution, up to 25% of each garment’s carbon footprint comes from the way in which we wash and care for our garments. Over-washing our clothes is the number one reason that a wardrobe favourite might fade, shrink, or lose its shape. Washing too often will age a garment prematurely by causing the fibres to deteriorate faster. The key is to only wash your clothes when they really need it!
Cottons, linens and durable polyesters can be washed at home in the washing machine. We recommend that you use an eco-friendly detergent such as our Signature Eco Wash, use a low temperature and mesh laundry bag to catch any loose fibres or shedding microfibres. Wash at 30 degrees or on an eco-setting if your machine has one, to save on water and energy, and avoid the tumble dryer.
4. Air Dry
Air dry your clothes where possible to cut down on energy consumption and more microplastics being shed. We also recommend that you air garments by hanging them after every wear. This will also allow the fabric to relax and any wrinkles fall out. Try hanging your clothes in the shower, as the humid air will make your clothes look smoother. Our eco-friendly laundry service provides a simple launder and drying service, usually in the fresh Cornish air.
Steaming is a really natural method of refreshing your garments and a very useful tool for quickly treating any items that you suspect of being infested by clothes moths. It will not only reduce the appearance of wrinkles (perfect for silk) but will also remove any odour, as steaming can kill 99% of bacteria. The steam causes the fibres to swell and the fabric too, therefore, look fuller and more colourful. You can also use steaming for dresses with beads or sequins, suits and other tailored items which can’t be washed at home.
OK, we'll give you an extra handy tip:
6. Brush the dirt off
Depending on the type of fabric, you could try a clothes brush to remove any surface lint, dust, hair and food particles and give the garment and overall refresh (stay tuned as we’ll be launching one soon). Begin at the top and work your way down, always brushing downwards in a gentle motion. This is perfect for sturdier fabrics like wool blends, blazers and suit jackets.
By making these small changes, it will not only help to reduce the environmental impact of fashion, but will allow you to keep wearing and getting the most of the items you really love.