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5 WOMEN PIONEERING THE SUSTAINABLE FASHION MOVEMENT

Written By Clothes Doctor Admin 03 Aug 2018

The retail landscape has changed significantly over the past decades. With ‘season must-haves’, ‘fast fashion’ and ‘hottest trends’, it’s tempting to keep investing in new garments and forget about what we already have in our wardrobe. It is however becoming increasingly apparent that fast fashion comes at a cost to the environment, and the fashion industry is now the world’s second largest polluter behind oil.

5 WOMEN PIONEERING THE SUSTAINABLE FASHION MOVEMENT

Whilst fashion trends come and go, Clothes Doctor believes that the sustainable fashion movement is here to stay, and we aren’t the only ones. Many celebrities and fashion designers alike have pledged to protect the environment, and have committed to fair and ethical trade, one garment at a time. We take a look at 5 inspirational women who are dedicated to changing the face of fashion.

Vivienne Westwood's ethical and eco-friendly fashion collection

Image courtesy of The Fashion Law

1) Vivienne Westwood

My clothes have a story. They have an identity. They have a character and a purpose. That’s why they become classics. Because they keep on telling a story. They are still telling it.

Vivienne advocates quality over quantity when it comes to fashion, and although she acknowledges that her clothes are expensive, she remains committed to producing long-lasting garments. One of Vivienne Westwood’s first encounters with eco-friendly fashion was when she worked with Richard Branson on a collection, in which sustainable materials were used throughout their designs.

Emma Watson wears sustainable Calvin Klein dress made from recycled plastic bottles at Met Gala

Image courtesy of Well Made Clothes

2) Emma Watson

I want to know that it’s not leaving a negative mark…Fashion is something that touches us every single day. We get dressed every single day. I want to look good and feel good and do good, and that, to me, is luxury.

It would be impossible not to mention Emma Watson when it comes to eco-friendly fashion. Alongside championing female empowerment, Emma has taken a stand on environmental concerns surrounding the fashion industry. She claims that she’ll work for free with any clothing brands that are dedicated to Fairtrade, organic and ethical fashion. Emma believes in fair trade because it gives power to those in poverty whilst creating sustainable fashion.

Stella McCartney leads sustainability in luxury fashion

Image courtesy of The Guardian

3) Stella McCartney

Everyone can do simple things to make a difference, and every little bit does count.

Stella McCartney’s fashion has always been sustainable and taken environmental concerns into consideration. Her desire to create designs that are both sustainable and stylish stemmed from her largely negative experience with organic fabrics in the past, as she tells Vogue in an interview in 2016: “It was often scratchy and oatmeal-y. What’s the point of designing an oatmeal shirt if nobody buys it? It would go to a landfill, and that would be just as bad”

Olivia Wilde pioneers H&M "Conscious Exclusive" sustainable clothing line

Image courtesy of H&M

4) Olivia Wilde

Ethical clothing isn’t a fashion fantasy but an attainable reality.

In 2015, Olivia worked with H&M on their Conscious Exclusive 2015 Collection to create clothing from recycled and organic materials. Olivia firmly believes that fashion can be simultaneously stylish and eco-friendly.

Gwyneth Paltrow pioneers sustainable fashion movement

Image courtesy of Ecouterre

5) Gwyneth Paltrow

Beauty, to me, is about being comfortable in our own skin. That, or a kick-ass red lipstick.

Gwyneth Paltrow has definitely made her mark on sustainable fashion industry, collaborating with designers such as Stella McCartney and recently partnering with Amour Vert to create a line of eco-friendly shirts. Whilst the shirts are made from organic fabrics and low impact dyes, Gwyneth has also pledged to plant a tree for every shirt sold.

Feeling inspired? At Clothes Doctor we are just as passionate about the planet as we are about clothing. Like these celebrities and designers we’re committed to preventing our worn items from ending up in landfill. If you’d like to join the Sustainable Fashion Movement, dig out your old favourites and reach out to see how we can rework and repair your favourite garments. We’re here to help you achieve a more sustainable lifestyle whilst looking your best.

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